Monday, 3 December 2012

Key marketing ideas, based on viewing film and criticisms of original poster


Genre of the film is a comedy and the poster did not make this clear, therefore when I create a new poster I will be using big bold colourful righting and will put the 3 main actors on the front. Also after watching the film gave me more of an idea what to include in the new poster. I will include a background of the futuristic setting, with the main characters and a tag line on the cover. I want to make my new poster stand out to the target audience and produce a poster which will draw their attention which will make them talk about it. The original poster did not show any images relevant to the film and I am hoping to make my poster as relevant as possible.

Word of mouth can sell your film for you and due to this a poster should stand out and get people talking about it. Therefore I have to create a poster which is relevant to the target audience and will get them talking about it.   

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