Ideas Generation
To generate our ideas we used a notpad which we wrote down our own separate ideas and market plans and discussed which would be the best. however we decided to come up with a brand new idea, this was the product PG Tips.
Initial Plans and Proposals
Our chosen idea is an advert to remarket PG Tips to a younger audience. We want our ad to be funny and attract attention, therefore we our going to have 3 gangsters and a hipster granny.
Identification of Overt/Hidden Message
We wish to achieve bigger market sales and this will be achieved if we can make our ad commical to get people to advertise our product by word of mouth.
Content
Style
The style of the ad is commical, the commical ad will be the best approach to a target audience which is teenagers. We took the idea that younger people always relate tea to their grandperents and we have used this thought to make a commical ad to show the audience that tea is for all ages.
Our chosen idea is an advert to remarket PG Tips to a younger audience. We want our ad to be funny and attract attention, therefore we our going to have 3 gangsters and a hipster granny.
Identification of Overt/Hidden Message
We wish to achieve bigger market sales and this will be achieved if we can make our ad commical to get people to advertise our product by word of mouth.
Content
Style
The style of the ad is commical, the commical ad will be the best approach to a target audience which is teenagers. We took the idea that younger people always relate tea to their grandperents and we have used this thought to make a commical ad to show the audience that tea is for all ages.
This is at pass level but needs more to go above that. You have to cover, in more depth, all these: brief, client, budget, deadline, technical resources, technical constraints, identification of target audience, market research data, legal and ethical issues. These are all on your sugar paper presentation but not in sufficient depth. Some of the headings are simply blank (eg content above). If you want to book a time with me I will discuss how to bring this up to a Merit.
ReplyDeleteAlso, in this blog post, you should include ideas generation, recording of ideas, initial plans and proposal, identification of message, content, style, relevance to audience.